Industry
Direct mail for real estate agents.
Neighborhood farming is still the most predictable lead source in residential real estate. Monthly EDDM into the same farm, with consistent branding and useful local information, compounds into seller calls month after month.
The three mailer types every agent should run
Farming. A monthly market-snapshot card to the same farm. Average sale price, days on market, recent comps. Useful information builds the brand; the call is the payoff.
Just-listed / just-sold. Drop the moment a listing goes live or closes. Demonstrates inventory and proves activity in the neighborhood.
New-resident. Targeted addressed mail to recent movers within your area — ideal for buyer-side pipeline and referral generation.
Why agents love our group mailer model
A shared $499 EDDM drop puts your panel into 5,000 households at the same per-piece cost as solo bulk mailing — but without the production headache, the design cost, or the mailing list management. One business per industry means you don't share the page with another agent.
Frequently asked questions
Does direct mail still work for real estate agents in 2026?+
Yes — and arguably better than ever. As digital ad costs have climbed, the cost-per-lead gap has narrowed. A neighborhood-farmed real estate mailer that hits the same homes 6–12 times a year continues to be one of the most reliable seller-lead channels in the industry.
What kind of mailer should a Realtor send?+
Farming mailers (recent sold comps, market-snapshot one-pagers) for listing leads. Just-listed and just-sold cards for immediate offers and to demonstrate inventory. New-resident packets for buyer leads when paired with a targeted list.
How often should I mail my farm?+
Minimum monthly for 12 months to see compounding response. Real estate is the clearest case where one mailer means almost nothing and twelve mailers to the same houses means a measurable pipeline.
Related
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